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Textbook Solution | M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
M: Marketing
M: Marketing
Edition 4
Author(s): Dhruv Grewal,Michael Levy
ISBN: 978-0077861025
Publisher: Mcgraw hill
57 Explanations
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Textbook Solution | M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
Chapter 1: Overview of Marketing
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Chapter 2: Developing Marketing Strategies and a Marketing Plan
Chapter 3: Analyzing the Marketing Environment
Chapter 4: Consumer Behaviour
Chapter 5: Business-To-Business Marketing
Chapter 6: Segmentation, Targeting, and Positioning
Chapter 7: Marketing Research
Chapter 8: Developing New Products
Chapter 9: Product, Branding, and Packaging Decisions
Chapter 10: Services: the Intangible Product
Chapter 11: Pricing Concepts and Strategies: Establishing Value
Chapter 12: Distribution Channels
Chapter 13: Retailing and Omnichannel Marketing
Chapter 14: Integrated Marketing Communications
Chapter 15: Advertising, Sales Promotions, and Personal Selling
Chapter 16: Social and Mobile Marketing
Chapter 17: Global Marketing
Chapter 18: Ethics and Socially Responsible Marketing
Chapter 19: Appendix
M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
