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book M: Marketing 4th Edition by Dhruv Grewal,Michael Levy cover

M: Marketing 4th Edition by Dhruv Grewal,Michael Levy

Edition 4ISBN: 978-0077861025
book M: Marketing 4th Edition by Dhruv Grewal,Michael Levy cover

M: Marketing 4th Edition by Dhruv Grewal,Michael Levy

Edition 4ISBN: 978-0077861025
Exercise 2
What are the five groups on the diffusion of innovation curve?
2. What factors enhance the diffusion of a good or service?
Explanation
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(1)Innovation curve:
Innovation curve i...

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M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
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