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book M: Marketing 4th Edition by Dhruv Grewal,Michael Levy cover

M: Marketing 4th Edition by Dhruv Grewal,Michael Levy

Edition 4ISBN: 978-0077861025
book M: Marketing 4th Edition by Dhruv Grewal,Michael Levy cover

M: Marketing 4th Edition by Dhruv Grewal,Michael Levy

Edition 4ISBN: 978-0077861025
Exercise 1
Why is personal selling important to an IMC strategy?
2. What are the steps in the personal selling process?
Explanation
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Personal selling
Personal selling is a ...

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M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
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