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M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
Edition 4ISBN: 978-0077861025M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
Edition 4ISBN: 978-0077861025 Exercise 2
What are the six key macroenvironmental factors?
2. Differentiate between country culture and regional culture.
3. What are some important social trends shaping consumer values and shopping behavior?
2. Differentiate between country culture and regional culture.
3. What are some important social trends shaping consumer values and shopping behavior?
Explanation
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(1)Key macro environmental factors:
The...
M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
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