
M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
Edition 4ISBN: 978-0077861025
M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
Edition 4ISBN: 978-0077861025 Exercise 2
Explain the four service gaps identified by the Service Gaps Model.
2. List at least two ways to overcome each of the four service gaps.
2. List at least two ways to overcome each of the four service gaps.
Explanation
(1)Gap's model:
A model which is develo...
M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
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