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Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922 Exercise 5
What consumer wants (or benefits) are met by the following products or services ( a ) Carnation Instant Breakfast, ( b ) Adidas running shoes, ( c ) Hertz Rent-A-Car,and ( d ) television home shopping programs.
Explanation
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Consumer wants or benefits met by each o...
Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
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