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Textbook Solution | Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Marketing
Marketing
Edition 5
Author(s): Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
ISBN: 978-0078028922
Publisher: Mcgraw hill
241 Explanations
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Textbook Solution | Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Chapter 1: Creating Customer Relationships and Value Through Marketing
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Chapter 2: Developing Successful Marketing and Organizational Strategies
Chapter 3: Scanning the Marketing Environment
Chapter 4: Ethical and Social Responsibility in Marketing
Chapter 5: Understanding Consumer Behavior
Chapter 6: Understanding Organizations As Customers
Chapter 7: Understanding and Reaching Global Consumers and Markets
Chapter 8: Marketing Research: From Customer Insights to Actions
Chapter 9: Market Segmentation, Targeting, and Positioning
Chapter 10: Developing New Products and Services
Chapter 11: Managing Successful Products, Services, and Brands
Chapter 12: Pricing Products and Services
Chapter 13: Managing Marketing Channels and Supply Chains
Chapter 14: Retailing and Wholesaling
Chapter 15: Integrated Marketing Communications and Direct Marketing
Chapter 16: Advertising, Sales Promotion, and Public Relations
Chapter 17: Personal Selling and Sales Management
Chapter 18: Implementing Interactive and Multichannel Marketing
Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
