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Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922 Exercise 7
Does your marketing plan involve selecting channels and intermediaries If the answer is "no," read no further and do not include this element in your plan. If the answer is "yes":
( a ) Rank the four customer service factors (time, dependability, communication, and convenience) from most important to least important from your customers' point of view, and ( b ) identify actions for the one or two factors that are the most important in regard to your product or service.
( a ) Rank the four customer service factors (time, dependability, communication, and convenience) from most important to least important from your customers' point of view, and ( b ) identify actions for the one or two factors that are the most important in regard to your product or service.
Explanation
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The four customer service factors are pr...
Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
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