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book Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes cover

Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes

Edition 5ISBN: 978-0078028922
book Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes cover

Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes

Edition 5ISBN: 978-0078028922
Exercise 5
What is IBM's "Smarter Planet" business strategy How does this strategy relate to IBM's mission and values
Explanation
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The strategic marketing process consists...

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Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
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