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Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922 Exercise 12
Nielsen Media Research obtains ratings of local TV stations in small markets by having households fill out diary questionnaires. These give information on ( a ) who is watching TV and ( b ) the program being watched. What are the limitations of this questionnaire method
Explanation
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The limitations concerning the mentioned...
Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
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Character 255
