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Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922 Exercise 15
If you had a limited budget and two weeks to decide which two flavors to put into quantitative testing, would you choose a "poll only" or a "contest only" strategy Why ( b ) If you had a sizable budget and two months to make the same decision, which scenario would you choose Why
Explanation
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Show Slide 7-65.
a. Poll vs. contest: li...
Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
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