
Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922
Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922 Exercise 12
What initial promotional plan directed to consumers in the target market did Callaway use ( b ) Why did this make sense to Callaway and her team when Warm Delights was launched
Explanation
a. Promotional plan to consumers. The c...
Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
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