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book Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes cover

Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes

Edition 5ISBN: 978-0078028922
book Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes cover

Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes

Edition 5ISBN: 978-0078028922
Exercise 12
What initial promotional plan directed to consumers in the target market did Callaway use ( b ) Why did this make sense to Callaway and her team when Warm Delights was launched
Explanation
Verified
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a. Promotional plan to consumers.  The c...

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Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
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