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Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922 Exercise 1
You are a brand manager for a sneaker manufacturer like Nike or Under Armour and are trying to use Facebook to reach ( a ) college-age women and ( b ) men over 55 years of age. What three or four "likes" or interests would you expect each segment to have when you try to reach it with Facebook
Explanation
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"Likes" and Interests is a kind of consu...
Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
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