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Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922 Exercise 10
What marketing research did Vivian Callaway execute ( b ) What were the critical questions that she sought research and expert advice to get answers to ( c ) How did this affect the product's marketing mix price, promotion, packaging, and distribution decisions
Explanation
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a. Marketing research. Vivian Callaway ...
Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
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