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Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922 Exercise 14
The format in which information is presented is often vital. ( a ) If you were a harried marketing manager and queried your information system, would you rather see the results in tables or charts and graphs ( b ) What are one or two strengths and weaknesses of each format
Explanation
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a) As a harried marketing manager out of...
Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
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