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Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922 Exercise 12
Select one strength, one weakness, one opportunity, and one threat from the SWOT analysis for Ben Jerry's shown in Figure 2-7. Suggest an action that a marketing manager there might take to address each factor.
Explanation
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(a)Strength: Prestigious and well-known ...
Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
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