Wisk detergent decides to run a test market to see the effect of coupons and in-store advertising on sales. The index of sales is as follows: 11eb9dba_cee0_f81e_9323_d7292ad2585f_SM2969_00 What are your conclusions and recommendations

Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes

Edition 5ISBN: 978-0078028922

Edition 5ISBN: 978-0078028922

Exercise 6

Wisk detergent decides to run a test market to see the effect of coupons and in-store advertising on sales. The index of sales is as follows:

What are your conclusions and recommendations

Explanation

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The test run by company W demonstrates t...