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Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922 Exercise 5
BMW introduced its first sport-utility vehicle, the X6, to compete with other crossover vehicles such as the Acura ZDX. Design a direct marketing program to generate (a) leads, (b) traffic in dealerships, and (c) direct orders.
Explanation
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Direct marketing program to generate lea...
Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
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