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Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922 Exercise 8
Each of the four products, services, or programs in question 1 has substitutes. Respective examples are ( a ) a ham and egg breakfast, ( b ) regular tennis shoes,( c ) taking a bus, and ( d ) a department store. What consumer benefits might these substitutes have in each case that some consumers might value more highly than those products mentioned in question 1
Explanation
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Consumer wants or benefits that these fo...
Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
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