Chat with AI
Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922 Exercise 1
What actions involving the four marketing mix elements might be used to reach the target market in question 4
Explanation
Verified
Verified
Following are the four P's or the four marketing mix elements to reach the target market students.
1) Product: Business related courses such as accounting, finance, marketing, and management. These courses can be considered as services satisfying students' needs of attending classes at convenient time.
2) Price: The College should charge price that is affordable to the students. Those who attend evening college already work, and they have additional financial responsibilities as well.
3) Promotion: Internet is becoming the primary for looking jobs. Thus, college's evening school program should be promoted aggressively through on-line media. The college can also hand out flyers to the people.
4) Place: The evening classes should be offered near the job areas so that the students need not have to spend a lot of time in commuting from workplace to college. Further, the location should be such that least or no transportation cost is involved.
1) Product: Business related courses such as accounting, finance, marketing, and management. These courses can be considered as services satisfying students' needs of attending classes at convenient time.
2) Price: The College should charge price that is affordable to the students. Those who attend evening college already work, and they have additional financial responsibilities as well.
3) Promotion: Internet is becoming the primary for looking jobs. Thus, college's evening school program should be promoted aggressively through on-line media. The college can also hand out flyers to the people.
4) Place: The evening classes should be offered near the job areas so that the students need not have to spend a lot of time in commuting from workplace to college. Further, the location should be such that least or no transportation cost is involved.
Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Why don’t you like this exercise?
Other Minimum 8 character and maximum 255 character
Character 255
