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Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922 Exercise 4
Does a firm have the right to "create" wants and try to persuade consumers to buy products and services they didn't know about earlier What are examples of "good" and "bad" want creation Who should decide what is good and what is bad
Explanation
Verified
Verified
A firm does have the right to create wan...
Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
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