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book Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes cover

Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes

Edition 5ISBN: 978-0078028922
book Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes cover

Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes

Edition 5ISBN: 978-0078028922
Exercise 8
Does your marketing plan involve reaching global customers outside the United States If the answer is no, read no further and do not include a global element in your plan.
If the answer is yes, try to identify the following:
In which countries do these potential customers live
Answers to these questions will help in developing more detailed marketing mix strategies described in later chapters.
Explanation
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The customers for the various products t...

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Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
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