
Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922
Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922 Exercise 12
Does your marketing plan involve selecting channels and intermediaries If the answer is "no," read no further and do not include this element in your plan. If the answer is "yes":
Specify which channel and intermediaries will best satisfy the important buying requirements of the target market.
Specify which channel and intermediaries will best satisfy the important buying requirements of the target market.
Explanation
Customers in any given market have four ...
Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
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