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Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922 Exercise 14
What criteria should Mall of America use in adding new facilities to its complex ( b ) Evaluate ( i ) retail stores, ( ii ) entertainment offerings, and ( iii ) hotels on these criteria.
Explanation
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a. Possible criteria to use.
• What wou...
Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
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