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book Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes cover

Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes

Edition 5ISBN: 978-0078028922
book Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes cover

Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes

Edition 5ISBN: 978-0078028922
Exercise 1
Does your marketing plan involve selecting channels and intermediaries If the answer is "no," read no further and do not include this element in your plan. If the answer is "yes":
Determine which channel and intermediaries will be the most profitable.
Explanation
Verified
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Marketers must look at the earned margin...

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Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
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