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Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922 Exercise 13
Explain how the promotional tools used by an airline would differ if the target audience were ( a ) consumers who travel for pleasure and ( b ) corporate travel departments that select the airlines to be used by company employees.
Explanation
Verified
Verified
a. Consumers. When promoting to pleasur...
Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
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