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Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922 Exercise 1
What methods would you suggest to assess the potential commercial success for the following new products? (a) a new, improved ketchup, (b) a three-dimensional television system that took the company 10 years to develop, and (c) a new children's toy on which the company holds a patent.
Explanation
Verified
Verified
Innovation:
Innovation is an integral p...
Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
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