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Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922 Exercise 4
Looking back with perfect hindsight, what should the brand manager for Nestlé's Kit Kat have done when the Greenpeace e-mails first appeared
Explanation
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The brand manager for Nestlé's Kit Kat b...
Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
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