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Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922 Exercise 15
To augment your promotion strategy from Chapter 14:
Specify which trade-oriented sales promotions and public relations tools you will use.
Specify which trade-oriented sales promotions and public relations tools you will use.
Explanation
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Trade-oriented sales promotions: It is a...
Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
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