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Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922 Exercise 8
Your marketing plan needs a market-product grid to ( a ) focus your marketing efforts and ( b ) help you create a forecast of sales for the company. Use this step:
Define the groupings of related products (the columns in your grid).
Define the groupings of related products (the columns in your grid).
Explanation
Verified
Verified
XYZ is engaged in manufacturing and mark...
Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
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