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Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922 Exercise 7
To do a consumer analysis for the product-the good, service, or idea-in your marketing plan:
Identify the one or two key influences for each of the four outside boxes in Figure 4-4: (a)) marketing mix, (b) psychological, © sociocultural, and (d) situational influences.
This consumer analysis will provide the foundation for the marketing mix actions you develop later in your plan.
Identify the one or two key influences for each of the four outside boxes in Figure 4-4: (a)) marketing mix, (b) psychological, © sociocultural, and (d) situational influences.
This consumer analysis will provide the foundation for the marketing mix actions you develop later in your plan.
Explanation
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Business - Crayon Colors Manufacturing
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Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
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