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Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922 Exercise 12
Which of the promotional elements described in Figure 14-2 were used by Mountain Dew in its Dewmocracy2 campaign
Explanation
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Verified
Dewmocracy 2 represents an excellent exa...
Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
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