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book Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes cover

Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes

Edition 5ISBN: 978-0078028922
book Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes cover

Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes

Edition 5ISBN: 978-0078028922
Exercise 7
Using Chapter 2 and Appendix A as guides, focus your marketing plan by ( a ) writing your mission statement in 25 words or less, ( b ) listing three non-financial goals and three financial goals, ( c ) writing your competitive advantage in 35 words or less, and ( d ) creating a SWOT analysis table.
Explanation
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(a)Mission statement: Mission statement ...

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Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
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