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Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922 Exercise 5
What are the advantages and disadvantages for the Carmex marketing team in collecting data to narrow the flavor choices from three to two using ( a ) an online survey of a cross-section of Internet households or ( b ) an online survey of Carmex Facebook likers
Explanation
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a. An online survey of a cross section o...
Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
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