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Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
Edition 5ISBN: 978-0078028922 Exercise 12
What factors are most likely to affect the demand for the lines of Washburn guitars ( a ) bought by a first-time guitar buyer and ( b ) bought by a sophisticated musician who wants a signature model.
Explanation
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a. First time guitar buyer. The buying ...
Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
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