Effective Small Business Management 10th Edition by Norman Scarborough

Exercise 10

One company sent an e-mail that stated the following USP: "Combining the strategy, business processes, implementation, and technical support skills of a CRM systems integrator with the data management, analytic, and marketing skills of a database marketing service provider to deliver and operate a close-looped marketing and sales environment." How do you rate the effectiveness of this USP Explain. What are the characteristics of an effective USP