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Effective Small Business Management 10th Edition by Norman Scarborough
Edition 10ISBN: 978-0132157469Effective Small Business Management 10th Edition by Norman Scarborough
Edition 10ISBN: 978-0132157469 Exercise 11
Summarize the advantages and disadvantages of the following advertising media:
• Word-of-mouth
• Social media
• Sponsorships
• Television
• Radio
• Newspapers
• Internet advertising
• Magazines
• Specialty advertising
• Direct mail
• Out-of-home advertising
• Transit advertising
• Directories
• Trade shows
• Word-of-mouth
• Social media
• Sponsorships
• Television
• Radio
• Newspapers
• Internet advertising
• Magazines
• Specialty advertising
• Direct mail
• Out-of-home advertising
• Transit advertising
• Directories
• Trade shows
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Effective Small Business Management 10th Edition by Norman Scarborough
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