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book Effective Small Business Management 10th Edition by Norman Scarborough cover

Effective Small Business Management 10th Edition by Norman Scarborough

Edition 10ISBN: 978-0132157469
book Effective Small Business Management 10th Edition by Norman Scarborough cover

Effective Small Business Management 10th Edition by Norman Scarborough

Edition 10ISBN: 978-0132157469
Exercise 12
When Matt Buchan and Alex Garcia purchased a struggling hair salon in Seattle, Washington, their turnaround strategy included using the Internet as a key component of their business and marketing strategies. What advice can you offer these entrepreneurs for integrating the Web into their hair salon to enhance theircustomers' experience
Explanation
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The company is now facing struggles; the...

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Effective Small Business Management 10th Edition by Norman Scarborough
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