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International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464 Exercise 11
Define:
International marketing
Controllable elements
Uncontrollable elements
Domestic uncontrollables
Foreign uncontrollables
Marketing relativism
Self-reference criterion (SRC)
Global awareness
International marketing
Controllable elements
Uncontrollable elements
Domestic uncontrollables
Foreign uncontrollables
Marketing relativism
Self-reference criterion (SRC)
Global awareness
Explanation
Verified
Verified
International marketing : International ...
International Marketing 15th Edition by Cateora Graham
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