Textbook Solution | International Marketing 15th Edition by Cateora Graham
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International Marketing

International Marketing

Edition 15

Author(s): Cateora Graham

ISBN: 978-9339204464

Publisher: Mcgraw hill

424 Explanations

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Textbook Solution | International Marketing 15th Edition by Cateora Graham

Chapter 1: The Scope and Challenge of International Marketing
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Chapter 2: The Dynamic Environment of International Trade
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Chapter 3: History and Geography: The Foundations of Culture
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Chapter 4: Cultural Dynamics in Assessing Global Markets
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Chapter 5: Culture, Management Style, and Business Systems
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Chapter 6: The Political Environment: a Critical Concern
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Chapter 7: The International Legal Environment: Playing by the Rules
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Chapter 8: Developing a Global Vision Through Marketing Research
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Chapter 9: Economic Development and the Americas
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Chapter 10: Europe, Africa, and the Middle East
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Chapter 11: Asia Pacific Region
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Chapter 12: Global Marketing Management: Planning and Organization
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Chapter 13: Products and Services for Consumers
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Chapter 14: Products and Services for Businesses
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Chapter 15: International Marketing Channels
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Chapter 16: Integrated Marketing Communications and International Advertising
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Chapter 17: Personal Selling and Sales Management
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Chapter 18: Pricing for International Markets
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Chapter 19: Negotiating With International Customers, Partners, and Regulators
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International Marketing 15th Edition by Cateora Graham