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book International Marketing 15th Edition by Cateora Graham cover

International Marketing 15th Edition by Cateora Graham

Edition 15ISBN: 978-9339204464
book International Marketing 15th Edition by Cateora Graham cover

International Marketing 15th Edition by Cateora Graham

Edition 15ISBN: 978-9339204464
Exercise 16
Discuss the advantages to the international marketer arising from the existence of the various international conventions on trademarks, patents, and copyrights.
Explanation
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International conventions refer to the a...

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International Marketing 15th Edition by Cateora Graham
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