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International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464 Exercise 1
.. The adequacy of a product must be considered in relation to the general environment within which it will be operated rather than solely on the basis of technical efficiency." Discuss the implications of this statement.
Explanation
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Products are manufactured in a place whe...
International Marketing 15th Edition by Cateora Graham
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