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International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464 Exercise 22
Defend the proposition that a MNC has no responsibility for the consequences of an innovation beyond the direct effects of the innovations such as the product's safety, performance, and so forth.
Explanation
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Innovation stands for adopting new appli...
International Marketing 15th Edition by Cateora Graham
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