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International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464 Exercise 15
Define the country-of-origin effect and give examples.
Explanation
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Country-of-origin effect (COE) is also k...
International Marketing 15th Edition by Cateora Graham
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Character 255
