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book International Marketing 15th Edition by Cateora Graham cover

International Marketing 15th Edition by Cateora Graham

Edition 15ISBN: 978-9339204464
book International Marketing 15th Edition by Cateora Graham cover

International Marketing 15th Edition by Cateora Graham

Edition 15ISBN: 978-9339204464
Exercise 2
In phases one and two of the international planning process, countries may be dropped from further consideration as potential markets. Discuss some of the conditions in each phase that may exist in a country that would lead a marketer to exclude a countr in each phase.
Explanation
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International planning process stands fo...

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International Marketing 15th Edition by Cateora Graham
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