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book International Marketing 15th Edition by Cateora Graham cover

International Marketing 15th Edition by Cateora Graham

Edition 15ISBN: 978-9339204464
book International Marketing 15th Edition by Cateora Graham cover

International Marketing 15th Edition by Cateora Graham

Edition 15ISBN: 978-9339204464
Exercise 13
Define:
Corporate planning
Direct exporting
Strategic planning
Indirect exporting
Tactical planning
Licensing
Franchising
Joint Venture
SIA
Explanation
Verified
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Definition of various terms including co...

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International Marketing 15th Edition by Cateora Graham
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