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International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464 Exercise 16
How can resistance to cultural change influence product introduction. Are there any similarities in domestic marketing Explain, giving examples.
Explanation
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Cultural change stands for the changes t...
International Marketing 15th Edition by Cateora Graham
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