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International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464 Exercise 42
"For the inexperienced marketer, the "similar but different" feature of culture creates an illusion of similarity which usually does not always exist." Discuss and give examples.
Explanation
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Culture stands for the values, beliefs, ...
International Marketing 15th Edition by Cateora Graham
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