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International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464 Exercise 25
Visit the Web sites of Shell and Nike and compare their statements on corporate values. What are the major issues each addresses Do you think their statements are useful as guides to ethical and socially responsible decision making
Explanation
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Corporate values stands for the principl...
International Marketing 15th Edition by Cateora Graham
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