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International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464 Exercise 11
Give an example of how a foreign marketer can use knowledge of the characteristics of innovations in product adaptation decisions.
Explanation
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There are five different characteristics...
International Marketing 15th Edition by Cateora Graham
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Other Minimum 8 character and maximum 255 character
Character 255
